Read all about it. All the news that is hot off the Threshold press.

Grab a cup of tea and have a read about the latest event launches, our view of the events marketplace or some of the research that has caught our eye recently.

Threshold’s top 10 photos from 2016

We’ve been fortunate enough to witness some breathtaking sights in 2016. From stunning scenery to outstanding feats of human endurance, here’s just 10 photos that sum up a spectacular year.   1. The finish line at Ascot Racecourse on the Dulux Trade London Revolution....

The Threshold family is expanding!

We are looking for the best talent to join us for 2017 Threshold is going from strength to strength. 2016 has seen us adding to our award winning public events portfolio and putting on more and more bespoke events at home and abroad. This wouldn’t have been possible...

We’re on the hunt for the best freelancers

Applications for freelance Project Managers are now closed.  If you are interested in joining the team at Threshold Sports, we welcome CVs when we're not hiring for specific roles. Below are some generic job profiles to get an idea of what we look for and if you think...

Threshold Sports 2016 Calendar

With Christmas just around the corner, we’d like to take a moment to reflect on the fantastic year that was 2015. From London Revolution to Deloitte RAB and everything in between Threshold Sports have had another record breaking year. Highlights include raising £1.45m...

Moving from Hot air to Fresh air: The value of event sponsorships

At Threshold, we believe companies that contribute to society and look after their employees will be the ones to prosper. They’ll attract better talent, engender more customer loyalty and profit from word of mouth recommendation – the best marketing tool of all. As of...

Going beyond just another corporate cycle challenge

“It is by addressing the unknown that true learning happens”. These are the elegant words of Tony Little, Head Master of Eton College, which I’ll be using in my welcome to 800 adventurous souls in Land’s End as they embark on the ride of a lifetime. The Deloitte Ride...

Race to the King: Our latest Threshold event

Following on from the success of the Dixons Carphone Race to the Stones ultramarathon we are proud to announce the launch of our latest event; Race to the King. Within 3 years the Race to the Stones has gone from nothing to the largest ultra-marathon in the UK with...

Looking for an alternative Christmas party?

It may seem odd to be thinking about Christmas parties when Ashes hostilities have just begun. However, we want to inspire you to a different sort of Christmas celebration this year. At Threshold Sports our mantra is More Is In You and we create outdoor events that...

Engagement: Actions speak louder than words

By Julian Mack, CEO and co-founder of Threshold Sports. There’s a danger when you get the chance to address an illustrious audience of HR directors that you reach for the crutch of management blurb usually in comforting three word phrases - delivering key objectives,...

What a classical musician taught me about cycling challenges

At Hay Festival last week, I made a discovery courtesy of Stephen Fry.  As a bonus to the advertised programme, he had invited James Rhodes, concert pianist, to talk about his controversial new book, Instrumental. If, like me, you’ve been looking for a way in to...

Kicking off the season with a packed out Mitie London Revolution

The 2015 event season has well and truly kicked off with the fourth Mitie London Revolution taking place this weekend. Blessed with glorious sunshine throughout the entire weekend, over 1,500 cyclists hit the start line in high spirits to take on the challenging...

An alternative Christmas party

While Wimbledon and Ascot are cornerstones of a great English summer, getting to know your clients better is moving from comfy seat and sandwiches to a bike seat and a shared challenge. It doesn’t just have to be cycling either, zeitgeist though it is. Last week...

Threshold becomes an award winning company

Threshold is now officially an award winning agency after walking away with the Gold in the 'Best Collaboration in a Single Event' category at the Corporate Engagement Awards 2014. This was a great evening to celebrate the fantastic 'Big Bike Challenge' event which...

Moving from transactional to emotional engagement through sport

Green Hotelier spoke to Threshold founder Julian Mack about how businesses can engage with employees, stakeholders and consumers through the simplicity of a cycle ride. Creating so called ‘engagement’ is a tough business. Employee engagement as a term is up there in...

Entries open for the UK’s ultimate Corporate Cycling Challenge

British hopes of glory in the Tour de France may have taken a bit of a battering over the last couple of weeks, but British cycling is still in the healthiest shape of its life. And so is the Deloitte Ride Across Britain. Our 2014 event sold out in record time and at...

Mack takes inspiration from Davina

Inspired by the Herculean effort of Davina McCall in her BT Sport Relief Challenge, Mack joined Cisco CEO and previous Deloitte Ride Across Britain participant Phil Smith for last weekend's Leaderboard Challenge - a 6 mile run, 25 mile cycle and 1.5km swim in the...