Client: Bell’s Whisky

Event: Bell’s Barrel of Laughs

Brief: To raise money for the charity Help for Heroes, Bell’s decided to host an epic challenge seeing a collection of comedians and famous faces supporting the rolling of a Bell’s whisky barrel 500 miles from Blair Athol distillery in Perthshire, Scotland to a finish at the Help for Heroes flagship recovery centre at Tedworth House. Along the route a number of one-off comedy gigs would be held at Marston’s pubs.

Response: Threshold were brought in to supply the logistical support for the challenge from planning the route, locating daytime and overnight stopping points and managing the arrival and involvement of any VIP’s joining the challenge.

Result: The challenge was successfully completed and safely managed by Threshold’s trusted event team.