Event: Project Aurora
Brief: It was all change at Nokia with the Microsoft take over. As a result, they wanted to host a final event with their top sales and marketing representatives to mark the end of one chapter and the start of a new one.
Response: Nokia was founded in Finland and Threshold felt that this was the perfect place for a truly memorable event for 80 of their senior employees. We began working alongside Finnish experts to devise an activity packed three day event. The trip to Luosto, Lapland included classic Scandinavian sports such as snow-shoeing, husky sledging, ski-dooing and searching for the Northern Lights. Threshold also arranged the travel to and from Finland for all employees as well as producing sets of branded snow kit for everyone to wear.
Results: Project Aurora was the perfect ending to Nokia as an un-collaborated company. Just the right balance between adrenaline activities, relaxation and business and everyone returning home with once in a lifetime memories of the Arctic circle.