Event: Threshold Event Supplier
Brief: Volvo is a premium brand appealing to the decision makers and high net worth individuals that participate in Threshold Events, making the events a natural showcase for Volvo new product range. The events provide an opportunity to connect with customers and clients by actively engaging in activity that demonstrate the abilities and features of Volvo cars.
Response: Volvo agreed to become the Official Car Supplier to all our public events such as Deloitte Ride Across Britain. All key event teams are provided with an event branded Volvo car to use during the course of the event and Volvo employees have been invited to take part.
Results: Following the success of Volvo’s first involvement with Threshold Events in 2013, their Event Supplier status has continued into 2015 and expanded into involvement with Threshold client events too.