Nick Tuppen

CEO

Nick is driven by Threshold’s simple purpose of supporting people to fulfil their potential. This extends from those taking on our events to the team he feels honoured to lead each day. He believes in going with your instinct (especially when backed up by data) and likes his cocktails like his fancy dress; high impact.

Penny Welch

CCO

Penny’s own drive and enthusiasm sets the benchmark for her Account Management team. Although she’d never tell you, she used to represent GB with an oar and she is one of those rare people who combines huge ambition with support and nurture for all those around her.

Tariq El Kashef

COO

Tariq heads up Threshold’s operations and oversees the delivery of our growing portfolio of amazing outdoor adventures. His background prior to Threshold had him leading expeditions and overland safaris on five continents and he has organised some of the UK’S largest and toughest endurance events.

Michael Holland

Senior Marketing Director

Michael leads the Threshold marketing team. Prior to joining us he was responsible for marketing at the Commonwealth Games in Birmingham and promoted Major League Baseball in London, as well as holding senior roles in the leisure and entertainment sector.

Most mornings before work you’ll find him swimming at the Sea Lanes on Brighton beach.

Louise Cornforth

Senior Event Director – Client Events

Louise is our Event Director for Client Events. She comes with a wealth of knowledge of sporting events in the charity sector. In her spare time Louise likes to keep fit, compete in the muddiest events and discover new amazing parts of the world.

Richard Parr

Senior Event Director

Rich leads the operations team for our events portfolio of Endure24, Ride Across Britain and the Threshold Trail Series, along with the delivery of the Schools Triathlon series.

He is driven by peoples’ stories to create extraordinary participant experiences, made special by our incredible event crew and volunteers.

As a runner and cyclist, you’ll often find him out on the roads and trails, usually hunting for cake.

Jenni Thompson

Senior Account Director

Jenni is blessed with a wonderful northern charm and understatement. She’s solid as a rock, instantly affable with everyone and will surprise you every now and then by casually dropping in the news that she’s doing an Ironman or similar. As you do.

The OG of the Client Event team, she’s nurtured an impressive roster of brands to achieve their staff engagement and fundraising objectives. To mention but a few; Macmillan Cancer Support, Virgin Active, NatWest, Vodafone and Barclays.

Hayley Browning

Partnership Director

Hayley is our Partnership Director and is known for her love of adventure, whether it’s paddleboarding, hiking, wild camping, hanging out in her hammock, fine-tuning her woodland skills, or sitting around a campfire.

Hayley has worked in charity-corporate partnerships for over 10 years and in her spare time is an Outdoor Leader and SUP Coach and adores making new connections with people who are the happiest outdoors

Jenny Grant

Event Director

Having spent most of her career managing charity sporting events, Jenny joins us in the operations team working on client events. When not on an event site (her favourite place to be) Jenny loves anything outdoors- from paddle boarding to netball to tennis. Fuelled by chocolate and living for sunshine Jenny can’t help but organise her days when outside of the office, even making running orders used as holiday itinerary’s – no, really!

Alex Sawbridge

Partnerships Director 

Alex heads up the new business team, overseeing new commercial opportunities, including event partners, teams and client events.

As a previous Threshold participant, Alex can talk to you until he’s blue in the face about why partnering with or participating in our events will be the best decision you’ll ever make.

Outside of work, Alex can usually be found running along the seafront,
exploring the South Downs Way or hunting out a good coffee or cask ale in The Lanes (not hard).

Tom Coussens

Senior Account Manager

Tom is the newest member of the Client Events team with a strong background in events and online fundraising through his time with the London Marathon and JustGiving.

Having spent much of his 20s taking on challenges at home and abroad he is a huge advocate of getting out of your comfort zone, whether that be tackling mountains, jungles or racking up miles on the road. In his spare time, you will find Tom scrambling around Snowdonia, out in his campervan, or on walks with his dog Dustin.

Desiree Humenny

Office Manager

As our Office Manager, Des keeps the wheels turning and the team running smoothly.

Originally from Canada, she swapped mountain views for sea views – after two years in London she now calls Brighton home. Outside of work, she loves travelling to new places, picnicking in parks, swimming in the sea, and enjoying live music and summer festivals. Always up for an adventure, she brings the same enthusiasm to the office as she does to exploring the world!

Harry Shersby-Wignall

Participant Services Manager

Harry is driven by delivering communications and marketing campaigns to encourage as many people as possible to get active and try something new. Before making the switch to Threshold, he previously worked in elite football operations at Hawk-Eye and Brighton and Hove Albion FC. He has also completed a marathon and ultramarathon.

Harry also loves his football and supports the biggest team in the West Midlands – Birmingham City. Away from sport, Harry loves exploring new countries and cities, trying new food and also plays guitar and drums.

Ed Scott

Marketing Manager

Ed works alongside the marketing team to create and deliver effective marketing strategies that get more people outside and active at our events. Outside of work, Ed is a passionate ultrarunner and the proud owner of a Western States silver buckle, which he hardly ever mentions.

David Sommerville

Event Manager

Dave works in our Operations team leading on our Threshold Trail Series during the summer, he’s also one of the team leading on the planning of our prestigious Ride Across Britain in September. Outside of work Dave enjoys getting outdoors and playing beach tennis and touch rugby in Preston Park. Living by the sea allows paddleboarding and sea bobbing during his lunch breaks with fellow thresholdians!

Liz Sutton

Crew & Volunteer Manager

After several years working in education management, Liz joins the operations team as our Crew and Volunteer manager. Coming from a sports science background she has a love of keeping fit and can often be seen donning a pair of boxing gloves, taking part in a HIIT class or running along the seafront.

With a passion for working with people, Liz is a naturally sociable person. She is excited to be back in Brighton, making the most of being by the sea and the many food venues within walking distance from the office!

Georgia Anderson

Associate Account Manager

Georgia is a self-confessed adventurer & sport enthusiast, pizza lover & espresso martini expert. Her natural habitat is the outdoors, whether it’s long distance walking, jumping out of aeroplanes or caving underground – she’ll try her hand at anything! She joins the team as an Account Executive to combine her passion of both people & sport.

Sophie Aldrich

Associate Account Manager

Sophie is part of the Account Management Team, working on all things Client Events, with a passion for sports and an enthusiastic approach to any challenge. With a love for the sea, she is a keen surfer, and when the waves are flat, she swaps the wetsuit boots for trainers as an equally keen runner, enjoying anything outdoors, especially in the sun!

James Greveson Hickie

Associate Event Manager

James joins Threshold from the arts and cultural sector, bringing over a decade of events experience and many hundreds of km’s running around the South Downs.

He is a previous finisher of Race to the Stones as well as the SDW100, so knows what it takes to get our participants over the line. When not lacing up his shoes he enjoys cooking, going to gigs, chasing his toddler around various soft plays, and also converted a campervan during the pandemic.

Olivia Atherton

Social Media Executive

Outside of work you will find Olivia with her head in a book, headphones on and a cup of coffee in hand. Growing up by the coast means she’s a lover of swimming in the sea, and is hoping to brave cold water swimming soon.

If she’s not going for a stroll or run along Hove seafront, you’ll find her in the queue for what she believes to be the best ice cream, Marracco’s.

Toby Dickens

Event Executive 

After graduating from Loughborough with a degree in geography and management, Toby wanted to focus on my deep passion for all things sport.

Enthusiastic about giving all sports a go, having competed in multiple sports from table tennis to mountain biking and cross country running! Growing up in the beautiful countryside of the Wye Valley has given him a love for all things outdoors – especially when there’s a fitness challenge involved!

His weekends are usually spent walking his dogs on the hills or out trail running.  Travel and adventure are also great interests of Toby’s, being fortunate enough to have visited many countries and he remains ambitious to get out and explore more of the world in the future!