At Threshold Sports, we specialise in award-winning endurance challenges in the great outdoors, with over 20,000 walkers, runners and cyclists taking on one of our public events each year.
Now, you can join the likes of Babble, Adidas Terrex, ProFeet, Just Giving and RUNNA by partnering on an event in 2024. This includes the opportunity to headline partner across a series, as well as options for individual events.
Threshold Trail Series: UK’s best ultra-marathons for walkers & runners
Ride Across Britain: UK’s leading Land’s End to John O’Groats cycle
Endure24: UK’s biggest 24-hour running series, in Leeds and Reading
Our portfolio offers a range of opportunities to target the active lifestyle audience.
Whether it’s attracting new talent, building bonds between colleagues, or focusing on your team’s wellbeing, these events have driven impressive results for previous sponsors, as shown by the post-event survey results below:
A 9-day cycle or a weekend challenge conquering 100km certainly goes beyond traditional hospitality. What you get is unique extended contact time, making it incredibly effective in building relationships. We’ve seen this across all formats and reflected most recently by winning Best B2B and Most Effective Use of Mass Participation at the UK Sponsorship Awards 2021, with Deloitte Ride Across Britain.
Be part of a growing series reflective of the fitness boom post-pandemic, benefitting from the high demand for UK-based weekend activities. Activate nationally and engage regional hubs, enjoying unmissable visibility on campaigns that produce a collective >17m branded impressions. These are also perfect partner opportunities for brands with British heritage or one looking to establish their position in the UK market.
Now’s the chance to be part of the UK’s leading endurance series, benefiting from a host of impactful digital and live event partner rights, including a comprehensive marketing campaign and team entries included.
Click below to find out more about Threshold’s range of partnership opportunities available.