An agency is only as good as the people behind it, and we are as proud of our team as we are of our work
We continually try to get more out of ourselves and between us we have delivered award winning marketing campaigns, managed some of the world’s biggest brands, cycled continents and summited mountains. Unlike some event agencies, we don’t just hire good sports people and hope they will be good at events. We hire the best talent we can to ensure our client work and events are the best out there. It just so happens that we all like to bundle around outdoors too.
Nick is driven by Threshold’s simple purpose of supporting people to fulfil their potential. This extends from those taking on our events to the team he feels honoured to lead each day. He believes in going with your instinct (especially when backed up by data) and likes his cocktails like his fancy dress; high impact.
Tariq heads up Threshold’s operations and oversees the delivery of our growing portfolio of amazing outdoor adventures. His background prior to Threshold had him leading expeditions and overland safaris on five continents and he has organised some of the UK’S largest and toughest endurance events.
Account Management Director
Penny’s own drive and enthusiasm sets the benchmark for her Account Management team. Although she’d never tell you, she used to represent GB with an oar and she is one of those rare people who combines huge ambition with support and nurture for all those around her.
Event Development Director
(currently on maternity leave)
Cassie has events experience in bundles – 17 years of it to be exact. She brought our flagship event Deloitte RAB to life and she also has an impressive list of client events under her belt. When not working she’s most likely to be found baking exceedingly good cakes for friends.
Associate Sales Director
Will heads up our sales team, with a focus on developing new partners and sponsors within the charity and corporate sector. Outside of work he is a keen footballer and skier, has a passion for literature and is often found at White Hart Lane. He’s also very talented on the dance floor.
A dab hand at all things logistics, Charlotte keeps the cogs turning to ensure that everything is organised on time for our events. She’s always out and about, from skiing to hockey to a weekend city adventure. Her energy is endless, which is amazing considering she doesn’t like coffee!
Associate Commercial Director
You’ll meet Pip within the account management team, looking after our Threshold charity partners and participants. An imaginative flare and energetic spirit, she takes this onto the netball court or invests in supporting her beloved Leicester Tigers. Never without a tuneful song to serenade the office, we are wondering why we ever invested in communal speakers!
Associate Account Manager
Multi-lingual Olly sits within the Account Management team and supports Clients to deliver bespoke events both in the UK and abroad. Her background in participant communications means she’s a ninja for the detail but can on occasion fail to mention important gems like the fact she was an extra in the 11th highest grossing film of ALL time or that she once auditioned for Britain’s Got Talent.
Emily looks after all participant communications for Threshold Events and ensures all participants are ready and prepared for their incredible challenge. Most at home when out walking in the Northumbrian countryside, you will often find her outdoors or in the pub watching rugby with friends and a couple of G&Ts.
(currently on maternity leave)
Cara is responsible for all things marketing. She has a love for the outdoors and you’ll most regularly find her playing hockey or taking on a new sporting challenge. She is competitive at heart, passionate and a real asset to the team.
Michelle is the oil that makes the Threshold machine run smoothly. She’s responsible for everything from flawless finances to identifying the next evening of team shenanigans. Outside of work she loves to play hockey with her local team and take part in pretty much any sporty adventure.
Senior Account Manager
Not to be confused with a lovesick reality TV star, our favourite Islander Lucy was born and raised on the IoW. As the sailing capital of the world (fact) it’s where her events career began. Top class at unravelling knots with a smile on her face she’s the cornerstone of the Sponsorship Team. Lucy diligently guides our headline partners towards their objectives. Googlesheets is her middle name.