An agency is only as good as the people behind it, and we are as proud of our team as we are of our work

We continually try to get more out of ourselves and between us we have delivered award winning marketing campaigns, managed some of the world’s biggest brands, cycled continents and summited mountains. Unlike some event agencies, we don’t just hire good sports people and hope they will be good at events. We hire the best talent we can to ensure our client work and events are the best out there. It just so happens that we all like to bundle around outdoors too.

1375915234_linkedin_circle_colorJulian Mack


Our founder Mack is the father of More Is In You and the driving force behind Threshold’s culture. His passion for what we do is immense and his balance between work, family and play is inspirational. This is more than can be said for his balance in his kayak.

1375915234_linkedin_circle_colorNick Tuppen


Nick is driven by Threshold’s simple purpose of supporting people to fulfil their potential. This extends from those taking on our events to the team he feels honoured to lead each day. He believes in going with your instinct (especially when backed up by data) and likes his cocktails like his fancy dress; high impact.

1375915234_linkedin_circle_colorTariq El Kashef


Tariq heads up Threshold’s operations and oversees the delivery of our growing portfolio of amazing outdoor adventures. His background prior to Threshold had him leading expeditions and overland safaris on five continents and he has organised some of the UK’S largest and toughest endurance events.

1375915234_linkedin_circle_color Andrew Learoyd

Non-Executive Director

With a brilliant banking career at the likes of Goldman Sachs, Andrew brings financial nous to Threshold. Never one to miss a challenge he is often first to be throwing shapes on the dance floor and already has several Threshold finisher’s medals to his name.

1375915234_linkedin_circle_colorPenny Welch

Account Management Director

Penny’s own drive and enthusiasm sets the benchmark for her Account Management team. Although she’d never tell you, she used to represent GB with an oar and she is one of those rare people who combines huge ambition with support and nurture for all those around her.

1375915234_linkedin_circle_colorCassie Down

Event Development Director
(currently on maternity leave)

Cassie has events experience in bundles – 17 years of it to be exact. She brought our flagship event Deloitte RAB to life and she also has an impressive list of client events under her belt. When not working she’s most likely to be found baking exceedingly good cakes for friends.

1375915234_linkedin_circle_colorLouise Needham

Event Director – Client Events

Louise is our Event Director for Client Events. She comes with a wealth of knowledge of sporting events in the charity sector. In her spare time Louise likes to keep fit, compete in the muddiest events and discover new amazing parts of the world.

1375915234_linkedin_circle_colorJenni Thompson

Account Director

Jenni is blessed with a wonderful northern charm and understatement. She’s solid as a rock, instantly affable with everyone and will surprise you every now and then by casually dropping in the news that she’s doing an Ironman or similar. As you do.

1375915234_linkedin_circle_colorWill Irwin

Associate Sales Director 

Will heads up our sales team, with a focus on developing new partners and sponsors within the charity and corporate sector. Outside of work he is a keen footballer and skier, has a passion for literature and is often found at White Hart Lane. He’s also very talented on the dance floor.

1375915234_linkedin_circle_colorCharlotte Boadle

Event Manager

A dab hand at all things logistics, Charlotte keeps the cogs turning to ensure that everything is organised on time for our events. She’s always out and about, from skiing to hockey to a weekend city adventure.  Her energy is endless, which is amazing considering she doesn’t like coffee!

1375915234_linkedin_circle_colorPhilippa Aspinall

Associate Commercial Director

You’ll meet Pip within the account management team, looking after our Threshold charity partners and participants. An imaginative flare and energetic spirit, she takes this onto the netball court or invests in supporting her beloved Leicester Tigers. Never without a tuneful song to serenade the office, we are wondering why we ever invested in communal speakers!

1375915234_linkedin_circle_colorOlivia Petri

Associate Account Manager

Multi-lingual Olly sits within the Account Management team and supports Clients to deliver bespoke events both in the UK and abroad. Her background in participant communications means she’s a ninja for the detail but can on occasion fail to mention important gems like the fact she was an extra in the 11th highest grossing film of ALL time or that she once auditioned for Britain’s Got Talent. 

1375915234_linkedin_circle_colorEmily Carroll

Communications Executive

Emily looks after all participant communications for Threshold Events and ensures all participants are ready and prepared for their incredible challenge. Most at home when out walking in the Northumbrian countryside, you will often find her outdoors or in the pub watching rugby with friends and a couple of G&Ts.

1375915234_linkedin_circle_colorCara da Silva

Marketing Director
(currently on maternity leave)

Cara is responsible for all things marketing. She has a love for the outdoors and you’ll most regularly find her playing hockey or taking on a new sporting challenge. She is competitive at heart, passionate and a real asset to the team.

1375915234_linkedin_circle_colorChris Clarke

Senior Marketing Executive

Chris is always on top of the latest marketing trends to ensure everyone hears about our great events. He loves to travel and since joining the Threshold team, has started trail running. Expert flare runner.

1375915234_linkedin_circle_colorKate Henshaw

Marketing Executive


1375915234_linkedin_circle_colorMichelle Stevenson

Office Manager

Michelle is the oil that makes the Threshold machine run smoothly. She’s responsible for everything from flawless finances to identifying the next evening of team shenanigans. Outside of work she loves to play hockey with her local team and take part in pretty much any sporty adventure.

1375915234_linkedin_circle_colorLucy Olden

Senior Account Manager

Not to be confused with a lovesick reality TV star, our favourite Islander Lucy was born and raised on the IoW. As the sailing capital of the world (fact) it’s where her events career began. Top class at unravelling knots with a smile on her face she’s the cornerstone of the Sponsorship Team. Lucy diligently guides our headline partners towards their objectives. Googlesheets is her middle name.