Julian Mack

Founder
Our founder Mack is the father of More Is In You and the driving force behind Threshold’s culture. His passion for what we do is immense and his balance between work, family and play is inspirational. This is more than can be said for his balance in his kayak.

Nick Tuppen

CEO
Nick is driven by Threshold’s simple purpose of supporting people to fulfil their potential. This extends from those taking on our events to the team he feels honoured to lead each day. He believes in going with your instinct (especially when backed up by data) and likes his cocktails like his fancy dress; high impact.

Tariq El Kashef

COO
Tariq heads up Threshold’s operations and oversees the delivery of our growing portfolio of amazing outdoor adventures. His background prior to Threshold had him leading expeditions and overland safaris on five continents and he has organised some of the UK’S largest and toughest endurance events.

Penny Welch

CCO
Penny’s own drive and enthusiasm sets the benchmark for her Account Management team. Although she’d never tell you, she used to represent GB with an oar and she is one of those rare people who combines huge ambition with support and nurture for all those around her.

Calvin Cox

CMO
Calvin oversees Threshold’s marketing strategy across our own events portfolio. Having been in and around the cycling industry for 10 years, he’s developed marketing and business strategies for some of the UK’s leading brands. When not delving into the latest campaign data, you can often find Calvin running (rather slowly) around a hockey pitch or taking on the trails by foot or bike.

Andrew Learoyd

Non-Executive Director
With a brilliant banking career at the likes of Goldman Sachs, Andrew brings financial nous to Threshold. Never one to miss a challenge he is often first to be throwing shapes on the dance floor and already has several Threshold finisher’s medals to his name.

Cara da Silva

Senior Marketing Director
Cara is responsible for all things marketing. She has a love for the outdoors and you’ll most regularly find her playing hockey or taking on a new sporting challenge. She is competitive at heart, passionate and a real asset to the team.

Jenni Thompson

Senior Account Director
Jenni is blessed with a wonderful northern charm and understatement. She’s solid as a rock, instantly affable with everyone and will surprise you every now and then by casually dropping in the news that she’s doing an Ironman or similar. As you do.

Louise Cornforth

Senior Event Director – Client Events
Louise is our Event Director for Client Events. She comes with a wealth of knowledge of sporting events in the charity sector. In her spare time Louise likes to keep fit, compete in the muddiest events and discover new amazing parts of the world.

Will Irwin

Associate Sales Director
Will heads up our New Business team, with a focus on securing new sponsors, partners and bespoke events across the corporate and charity sector. With over 8 years experience within mass participation events, Will’s at the heart of inspiring more companies to get active and maximising fundraising return for charities. When not outside running, you’ll either find him at Spurs or on the football pitch himself, barking orders from centre half.

Philippa Aspinall

Associate Commercial Director
You’ll meet Pip within the account management team, looking after our Threshold charity partners and participants. An imaginative flare and energetic spirit, she takes this onto the netball court or invests in supporting her beloved Leicester Tigers. Never without a tuneful song to serenade the office, we are wondering why we ever invested in communal speakers!

Connie Potter

Event Director
Connie manages the operational side of the Threshold Trail Series, ensuring our incredible events can take place in the best ways possible. Outside work Connie loves to get outdoors, taking part in almost any challenge that presents itself. She’s taken part in a 350 nautical mile race across the Arctic, done a cycle sportive on a tandem in a hurricane, run marathons and led charity treks and bike rides all over the world.

Jenny Ainsworth

Senior Event Manger

Having spent most of her career managing charity sporting events, Jenny joins us in the operations team working on client events. When not on an event site (her favourite place to be) Jenny loves anything outdoors- from paddle boarding to netball to tennis. Fuelled by chocolate and living for sunshine Jenny can’t help but organise her days when outside of the office, even making running orders used as holiday itinerary’s – no, really!

Lucy Olden

Senior Account Manager
Not to be confused with a lovesick reality TV star, our favourite Islander Lucy was born and raised on the IoW. As the sailing capital of the world (fact) it’s where her events career began. Top class at unravelling knots with a smile on her face she’s the cornerstone of the Sponsorship Team. Lucy diligently guides our headline partners towards their objectives. Googlesheets is her middle name.

Neil Watson

Associate Sales Manager
Neil has recently joined to work alongside Will in the new business team, focusing on securing new sponsors, partnerships and driving corporate team participation. Outside of the office you can find Neil running on trails in and round Brighton. Or following his beloved Swansea City, the biggest team in Wales!

Michelle Stevenson

Office Manager
Michelle is the oil that makes the Threshold machine run smoothly. She’s responsible for everything from flawless finances to identifying the next evening of team shenanigans. Outside of work she loves to play hockey with her local team and take part in pretty much any sporty adventure.

Adam Juniper

Event Director
Adam has recently joined Threshold’s growing Operations Team.  His background is in leading overseas expeditions and in planning and delivering challenging events.  His passion for adventure has seen him travel to the remotest corners of the planet.

Sophie Aldrich

Associate Account Executive 
Sophie has joined the Account Management Team to assist on all things Client Events, with a passion for sports events and an enthusiastic approach to any challenge. With a love for the sea, she is a keen surfer, and when the waves are flat, she swaps the wetsuit boots for trainers as an equally keen runner, enjoying anything outdoors, especially in the sun!

Georgia Anderson

Account Executive
Georgia is a self-confessed adventurer & sport enthusiast, pizza lover & espresso martini expert. Her natural habitat is the outdoors, whether it’s long distance walking, jumping out of aeroplanes or caving underground – she’ll try her hand at anything! She joins the team as an Account Executive to combine her passion of both people & sport.

Tara Andrews

Associate Marketing Manager
Having spent the past few years working in the heart of the cycling industry, Tara brings passion and experience into her role in the marketing team. She’s mainly fuelled by pizza and cups of tea and can often be found exploring the countryside.

Georgie Smith

Associate Account Manager
Georgie loves an extreme sporting event, even once getting through to the interview stages of SAS Who Dares Wins. She has also participated in our very own Race to the King, so she knows how to make the participant experience that extra bit special! Also, with a love of spreadsheets, colour coordinated sticky notes and a good natter, she is clearly a born Client Events team member.

Sophie Wood

Participant Management Executive
Sophie has recently joined the Account Management Team, looking after all of our participant needs. Having spent a year on placement in New Zealand (which she isn’t afraid to mention!), she has a new-found love for all things outdoors and adventure! Outside the office she enjoys going out with friends, skiing, and attempting to get back into gymnastics, a sport she once competed in.

Brooke Palmer

Associate Marketing Executive
Brooke has joined the team on a year-long placement in between her studies at Loughborough University. She is now putting her passion for sports events management to the test and has made herself a valued member of the team. Outside of work you’ll find her either whizzing around a table tennis table, enjoying a cold pint with friends or eating her daily fix of popcorn.

Mae Holmes

Associate Account Executive
Mae’s joined us under the Account Management team for a year-long work placement. Her great eye for detail has placed her under the trusted wing of our participant management whizz, Pip, getting stuck in with all things participants comms. Outside work she is a keen skier and netball player. Be sure to ask her about her ski season and ‘Gap Yah’… that’s if she hasn’t told you about it already!