Nick Tuppen

CEO

Penny Welch

CCO

Penny’s own drive and enthusiasm sets the benchmark for her Account Management team. Although she’d never tell you, she used to represent GB with an oar and she is one of those rare people who combines huge ambition with support and nurture for all those around her.

Tariq El Kashef

COO

Tariq leads Threshold’s operations, bringing more than two decades of experience in adventure tourism and sports events. His career has taken him from leading expeditions across five continents to delivering major endurance events for some of the UK’s leading companies and charities.

He brings a wealth of operational experience and an adventurous spirit to the role, making sure Threshold’s events run safely, smoothly and deliver an exceptional experience for participants. Away from the day job, he still gets out on expedition every year, leading groups on foot or by bike.

Louise Cornforth

Senior Event Director – Client Events

Bringing extensive experience in the events industry, Louise has delivered a diverse range of charity and corporate events, from celebrity-led fundraising challenges to multi-day multi-sport festivals. Her experience spans partnerships with organisations including UNICEF, The King’s Trust and BBC Children in Need, as well as corporate brands such as NatWest and Vodafone. A keen advocate for health and wellbeing, she enjoys playing netball, training with kettlebells, and has recently rediscovered her love of running, though she’s equally happy unwinding with a glass of wine.

Richard Parr

Senior Event Director

Rich leads the operations team for our events portfolio of Endure24, Ride Across Britain and the Threshold Trail Series, along with the delivery of the Schools Triathlon series.

He is driven by peoples’ stories to create extraordinary participant experiences, made special by our incredible event crew and volunteers.

As a runner and cyclist, you’ll often find him out on the roads and trails, usually hunting for cake.

Jenni Thompson

Senior Account Director

Jenni is blessed with a wonderful northern charm and understatement. She’s solid as a rock, instantly affable with everyone and will surprise you every now and then by casually dropping in the news that she’s doing an Ironman or similar. As you do.

The OG of the Client Event team, she’s nurtured an impressive roster of brands to achieve their staff engagement and fundraising objectives. To mention but a few; Macmillan Cancer Support, NatWest, Team GB, Vodafone and The Strive Collective.

Hayley Browning

Partnership Director

Hayley’s known for her love of paddleboarding expeditions, wild camping nights or bringing the good energy with some line dancing fun.

Hayley has worked in charity-corporate partnerships for over 10 years and runs our brand and charity partnerships team here at Threshold, as well as managing our key client accounts

Jenny Grant

Event Director

Having spent most of her career managing charity sporting events, Jenny joins us in the operations team working on client events. When not on an event site (her favourite place to be) Jenny loves anything outdoors- from paddle boarding to netball to tennis. Fuelled by chocolate and living for sunshine Jenny can’t help but organise her days when outside of the office, even making running orders used as holiday itinerary’s – no, really!

Alex Sawbridge

Partnerships Director 

Alex heads up the new business team, overseeing new commercial opportunities, including event partners, teams and client events.

As a previous Threshold participant, Alex can talk to you until he’s blue in the face about why partnering with or participating in our events will be the best decision you’ll ever make.

Outside of work, Alex can usually be found running along the seafront,
exploring the South Downs Way or hunting out a good coffee or cask ale in The Lanes (not hard).

Joanna Barker

Business Administration Manager

Before joining Threshold, Jo spent seven years at Brighton & Hove Albion, working across operations and administration and building strong experience in high‑performance, elite sporting environments. A lifelong football fan, she’s also a proud BHAFC season ticket holder.

Outside of work, Jo starts her days early at the gym and represents not one but two netball teams after hours. She’s happiest in the mountains — whether hiking in the summer or skiing in the winter — and loves to travel whenever she can. When she’s closer to home, you’ll likely find her discovering great places to eat or enjoying the occasional relaxed afternoon in the pub

Megan Teague

Marketing Manager

After spending many years in the FMCG industry, she is excited to combine her professional expertise with her passion for sport and the outdoors.

An experienced endurance athlete, Meg has completed a number of marathons and ultra-marathons and is looking forward to taking on many more challenges in the years ahead, with several European ultra races firmly in her sights.

She has always had a deep love for the outdoors and feels most at home running, climbing, or skiing in the mountains. Splitting her time between Brighton and Bristol, Meg can often be found exploring the South Downs or the Brecon Beacons with her German Shorthaired Pointer. These adventures are almost always rounded off with a well-earned pastry and a great coffee.

Harry Wignall

Communications Manager

Harry is driven by delivering communications and marketing campaigns to encourage as many people as possible to get active and try something new. Before making the switch to Threshold, he previously worked in elite football operations at Hawk-Eye and Brighton and Hove Albion FC. He has also completed a marathon, ultramarathon and half-Ironman.

Harry also loves his football and supports the biggest team in the West Midlands – Birmingham City. Away from sport, Harry loves exploring new countries and cities, trying new food and also plays guitar and drums.

James Greveson Hickie

Associate Event Manager

James joined Threshold in 2024 from the arts and cultural sector, bringing over a decade of events experience and many hundreds of km’s running around the South Downs.

He is a previous finisher of Race to the Stones as well as the SDW100, so knows what it takes to get our participants over the line. When not lacing up his shoes he enjoys cooking, going to gigs, chasing his 4 year old around and also converted a campervan during the pandemic.

Georgia Anderson

Associate Account Manager

Mirinda Kidman

Account Manager

Mirinda is responsible for one of our biggest client event series, the Macmillan Mighty Hikes. She brings a wealth of experience working on complex projects at pace.

Mirinda is a local girl settling back into Brighton life with a passion for making an impact on something long term, after several years working abroad on one-off projects. Surprisingly, outside of work Mirinda loves all things travel.

Liz Sutton

Crew & Volunteer Manager

After several years working in education management, Liz joins the operations team as our Crew and Volunteer manager. Coming from a sports science background she has a love of keeping fit and can often be seen donning a pair of boxing gloves, taking part in a HIIT class or running along the seafront.

With a passion for working with people, Liz is a naturally sociable person. She is excited to be back in Brighton, making the most of being by the sea and the many food venues within walking distance from the office!

Emily Esom

Senior Project Executive

After completing a placement year with Threshold’s Communications team and graduating from the University of Bath, Emily couldn’t stay away for long and has returned to Threshold as a Senior Project Executive in the Marketing team.

Having already experienced everything from participant comms and event-day problem solving to managing the Endure24 information desk, Emily loves seeing all the work behind the scenes come together on event weekend and helping create experiences that keep participants coming back for more.

Outside of Threshold, you’ll usually find her on a netball court, out for a run or counting down the days until her next ski trip. Her other main occupation is being completely obsessed with her dog, Otis – and she will happily show you photos whether you ask to see them or not.

Naomi Clarke

Event Executive

Naomi joined our operations team from the heritage sector, having managed a range of events including jousts and battle re-enactments. Now she has turned her hand to sport, being particularly inspired by the opportunity to help participants push themselves further than they ever thought possible.

Outside of work, she loves all things music, with a growing vinyl collection that is admittedly becoming a problem. She is also a keen knitter and a fledgling runner.

Adam Tubbs

Senior Account Executive

Adam is part of the Account Management Team, working on a number of Client Events, and joined Threshold having worked with global cities to identify and secure hosting rights for sports events.

He is a keen football fan, often travelling the country to watch Brighton and Hove Albion, but could also be found on the tennis court or in the pool. Outside of sport, Adam enjoys watching live music and travelling to new countries, with two highlights being trips to Southeast Asia and the Olympic Museum in Lausanne.

Toby Dickens

Event Executive 

After graduating from Loughborough with a degree in geography and management, Toby wanted to focus on his deep passion for all things sport.

Enthusiastic about giving all sports a go, having competed in multiple sports from table tennis to mountain biking and cross country running! Growing up in the beautiful countryside of the Wye Valley has given him a love for all things outdoors – especially when there’s a fitness challenge involved!

His weekends are usually spent walking his dogs on the hills or out trail running.  Travel and adventure are also great interests of Toby’s, being fortunate enough to have visited many countries and he remains ambitious to get out and explore more of the world in the future!

Bethan Cairns

Operations Work Placement

Beth has joined our team as a placement student whilst studying Sport Science, Coaching and Physical Education at Loughborough University.

Born in Hull, Beth is adventurous and ambitious and always up for new challenges.

Beth is passionate about sport, plays hockey and badminton and enjoys the great outdoors during her free time. She has also hiked in the Dolomites and climbed Mount Kilimanjaro.

Izzy Rance

Participant Communications Work Placement

Izzy has recently joined threshold to complete her placement year in the participant communications team. She is currently studying sport and exercise science at Loughborough university.

Having grown up in Singapore, she loves to keep fit and healthy. She particularly enjoys playing touch rugby, and has represented both England and Singapore at international level.

In her spare time she loves visiting new places, going for coffee and spending time with her friends and family.

Toby McKenzie

New Business Work Placement

Toby has joined the New Business team for his work placement year. He is currently studying Sports Business Management at the University of Lincoln and recently completed an exchange programme in Canada.

Originally from Hampshire, Toby moved to Brighton and loves exploring life in the city by the sea. A keen sports fan, he particularly enjoys rugby and football and loves keeping active through swimming.

When he’s not watching sport or spending time in the pool, Toby enjoys discovering new places, making the most of life in Brighton, and catching up with friends over a drink.