Vodafone Foundation Epic Challenge Series
Building a series of fundraising events like no other
Vodafone Foundation’s fundraising campaign to #ShineALight for girls was set up to support girls at risk through charity partners; Unseen UK, Help Refugees and Shout.
They asked us to deliver a series of epic events across 12 months which were challenging enough to generate significant fundraising but accessible enough to engage Vodafone employees across the business. They wanted breath-taking scenery and once in a lifetime experiences…
What did Threshold recommend?
We landed on 4 Epic Challenges taking place across 3 countries. Two challenges were large team entries into our public events Dixons Carphone Race to the Stones and Deloitte Ride Across Britain. The other two, conquering the awe-inspiring Laugavegur Trek across Iceland and a (literally) breathtaking hike up Mount Kilimanjaro.
Who took part?
Over 150 people took part across all 4 events.
- Participants came from across the globe to take part
- Such as: USA, Singapore, Germany, Italy, Luxembourg, Hungary and UK plus many more.
How did we do?
- On Dixons Carphone Race to the Stones all participants rated it 8/10 or higher
- 97.5% of Deloitte Ride Across Britain participants said they would recommend the event to a friend
- 100% of participants who took part in both the Kilimanjaro and Iceland events said it helped them foster closer relationships with their colleagues
- Perhaps most importantly though, we helped Team Vodafone fundraise over £600k to #ShineALight for girls across all 4 events
Testimonials
“Special mention to the INCREDIBLE Threshold Sports for going above and beyond to create a challenge our team will never forget.”