Lessons for Life: Big Ride for Africa

 

 

 

 

An accessible European challenge for all to enjoy

Lessons for Life/Street Child funds educations projects in Africa and work towards giving every child an education which equips them for life. Whether that be working with the children themselves or helping the schools and communities.

They came to Threshold to put on their ‘Big Ride for Africa’ in Cologne, Germany. Their priorities, to raise as much money as they could and engage with the amazing staff from Liberty Global

What did Threshold recommend?

Threshold suggested an accessible event for all abilities to take part in. The three options were a one or two day A-A duathlon, a cycle ride (with three available distances) and a run/walk on trails for either half or full marathon distances.

This allowed each participant to choose based on what they thought was challenging enough to raise money but also gave them a good chance of accomplishing it. In addition to the challenge we also set up a comfortable basecamp for the participants to start, finish and relax in the evenings.

To make the experience as positive as possible we supplied hot showers, chill out zones, massages, hot food, bottomless drinks, a gin bar and many other services

Who took part?

  • 404 participants including 309 cyclists, 64 duathletes and 31 runners/walkers.
  • 355 people did 2 days and 49 did the one day option
  • We had a 78:22 M:F ratio with an average age of 40

How did we do?

Recruitment was up 16%, and fundraising topped £1.2m. Corporate sponsors made generous contributions, totalling a 75% uplift in donations and each took up on-site activations including a King of the Mountain’s timed hill climbed, a well-being kit for all campers and a team of massage therapist for a well-deserved pamper each evening.

Testimonials

“I wanted to say how amazing the team have been during this year’s event.  It has been a challenging year in many ways for us and they really did rally round and make it a huge success.”

Charlotte Locks-Moro

Director of Events, Lessons for Life

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