Macmillan Mighty Hikes

 

Hiking marathons in the most beautiful parts of the UK

Macmillan Cancer Support is one of the largest charities, providing physical, financial and emotional support so everyone with cancer can live life as fully as they can. They also look into the social, emotional and practical impact cancer will have on the patient and their families. In 2018, they asked us to help them deliver a series of fundraising events in the UK in aid of Macmillan, and we are proud to have delivered every one since.

What did Threshold recommend?

These events were called the Macmillan Mighty Hikes and in both 2018 and  2019 we delivered 8 separate Mighty Hikes for them as part of the series. The locations for these hikes were the South Coast, Jurassic Coast, Thames Path, Lake District, Northumberland Coast, Peak District, Rob Roy and Wye Valley.

For 2020 we have added an additional 4: Yorkshire Dales, Giant’s Causeway, Dedham Vale and Gower Peninsula.

How it looks now?

In 2021 we delivered 12 events and helped over 21,000 participants complete their challenge. Each event used 62 crew members across 3 countries to ensure it ran smoothly. Over 40 venues, 180,000 snacks and 64,000 litres of water in total across the series. These are just some of the figures to show how big an operation these events are.

How did we do?

  • 11 events sold out
  • Huge reach across social media with number of images being shared on Facebook totalling 160,000 (a 98% increase)
  • We aimed to make the events more sustainable so we removed all beef products as well as single use plastics.
  • We helped to raise a total of £9.2million for Macmillan Cancer Support (So far!)

Testimonials

“It’s not a challenge to be underestimated – I definitely earned every penny of my sponsorship! The feeling when I crossed the finish line made all the aches worth it and I would do it all over again.”

Hayley, Jurassic Coast Participant

 

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