Vodafone Foundation’s fundraising campaign to #ShineALight for girls was set up to support girls at risk through charity partners; Unseen UK, Help Refugees and Shout.
They asked us to deliver a series of epic events across 12 months which were challenging enough to generate significant fundraising but accessible enough to engage Vodafone employees across the business. They wanted breath-taking scenery and once in a lifetime experiences…
What did Threshold recommend?
We landed on 4 Epic Challenges taking place across 3 countries. Two challenges were large team entries into our public events Dixons Carphone Race to the Stones and Deloitte Ride Across Britain. The other two, conquering the awe-inspiring Laugavegur Trek across Iceland and a (literally) breathtaking hike up Mount Kilimanjaro.
Who took part?
Over 150 people took part across all 4 events.
How did we do?
“Special mention to the INCREDIBLE Threshold Sports for going above and beyond to create a challenge our team will never forget.”