An agency is only as good as the people behind it, and we are as proud of our team as we are of our work

We continually try to get more out of ourselves and between us we have delivered award winning marketing campaigns, managed some of the world’s biggest brands, cycled continents and summited mountains. Unlike some event agencies, we don’t just hire good sports people and hope they will be good at events. We hire the best talent we can to ensure our client work and events are the best out there. It just so happens that we all like to bundle around outdoors too.

1375915234_linkedin_circle_colorJulian Mack


Our founder Mack is the father of More Is In You and the driving force behind Threshold’s culture. His passion for what we do is immense and his balance between work, family and play is inspirational. This is more than can be said for his balance in his kayak.

1375915234_linkedin_circle_colorPenny Welch

Client Servicing Director

Penny’s own drive and enthusiasm sets the benchmark for her client servicing team. Although she’d never tell you, she used to represent GB with an oar and she is one of those rare people who combines huge ambition with support and nurture for all those around her.

1375915234_linkedin_circle_colorNick Tuppen


Tups is the maestro behind our strategy. With an incredible work rate and sharp mind, he drives our new event concepts and always pushes us on how we can grow Threshold. His range of event ideas is matched only by his range of fancy dress outfits.

1375915234_linkedin_circle_color Andrew Learoyd

Non-Executive Director

With a brilliant banking career at the likes of Goldman Sachs, Andrew brings financial nous to Threshold. Never one to miss a challenge he is often first to be throwing shapes on the dance floor and already has several Threshold finisher’s medals to his name.

1375915234_linkedin_circle_colorCassie Down

Event Development Director

Cassie has events experience in bundles – 16 years of it to be exact. She brought our flagship event Deloitte RAB to life and she also has an impressive list of client events under her belt. When not working she’s most likely to be found baking exceedingly good cakes for friends.

1375915234_linkedin_circle_colorTariq El Kashef

Head of Operations

Tariq heads up our Logistics team with a seriously impressive portfolio of clients. His background prior to Threshold had him leading expeditions and overland adventures across five continents and he has organised some of the UK’S largest and toughest endurance events. When not working he’s most likely to be found at home playing with his young son.

1375915234_linkedin_circle_colorLouise Needham

Event Director – Client Events

Louise has joined us as the Events Director for Client Events. She comes with a wealth of knowledge of sporting events in the charity sector. In her spare time Louise likes to keep fit, compete in the muddiest events and discover new amazing parts of the world.

1375915234_linkedin_circle_colorCara da Silva

Marketing Director

Cara is responsible for all things marketing. She has a love for the outdoors and you’ll most regularly find her playing hockey or taking on a new sporting challenge. She is competitive at heart, passionate and we’re so glad to have her on our team.

1375915234_linkedin_circle_colorJenni Thompson

Account Director

Jenni is blessed with a wonderful Northern charm and understatement. She’s solid as a rock, instantly affable with everyone and will surprise you every now and then by casually dropping in the news that she’s doing an Ironman or similar. As you do.

1375915234_linkedin_circle_colorRos Cronk

Senior Event Manager

In and out of work Ros always puts people first and she will go to the ends of the earth to get the job done and check you are happy. Supremely loyal she is as at home hunting for the ideal pit stop in the wilds of Scotland as she is scoping out a chic London venue.

1375915234_linkedin_circle_colorAmanda Dunckley (currently on maternity leave)

Event Director

Dunks has been there for many of Threshold’s greatest moments such as when John Bishop and Davina were pushed to their limits for Sport Relief. Ideal weekend? Getting stuck into rugby with drinks and mates. You’d never guess she has 3 brothers!

1375915234_linkedin_circle_colorKirstin Price

Event Manager

Kirstin has joined us as Events Manager in our Operations Team delivering our award-winning Threshold Events. She comes with a background in sporting events in the charity sector, a drive to get things done and a love of the outdoors. Outside of work, Kirstin enjoys getting out and about on her bike, escaping to the countryside and has a love of food and cooking.

1375915234_linkedin_circle_colorCarolina Ljungwaldh

Senior Sales Operations Manager

Carolina (or Lina, as we call her) is responsible for the onboarding of our corporate teams and sponsors. She’s also our primary bringer of all things Swedish, from Abba to The Hives, no Swedish treat has been left unturned since Lina joined the team. Lina is a die-hard cyclist, having cycled in our Deloitte Ride Across Britain event herself, so knows the trials and tribulations our teams will endure on our challenging events!

1375915234_linkedin_circle_colorCaitlin Riley

Account Manager

Caitlin is the face of Threshold for many people. She makes every participant feel like a true Olympic champion. This may be because she spends a lot of time hanging out with actual Olympic champions working on the BP account. Well known for her sassy office style and bringing out the youth of everyone on a Threshold evening out.

1375915234_linkedin_circle_colorPhilippa Aspinall

Account Manager – Client Events

You’ll meet Pip within the client servicing team, looking after our most prized client roster. An imaginative flare and energetic spirit, she takes this onto the netball court or invests in supporting her beloved Leicester Tigers. Never without a tuneful song to serenade the office, we are wondering why we ever invested in communal speakers!

1375915234_linkedin_circle_colorWill Irwin

Sales & Charity Manager

Will is responsible for establishing all new charity partnerships, and seeking corporate teams for our challenges. Outside of work he is a keen footballer and skier, has a passion for literature and is often found at White Hart Lane. He’s also very talented on the dance floor.

1375915234_linkedin_circle_colorMichelle Stevenson

Office Manager

Michelle is the oil that makes the Threshold machine run smoothly. She’s responsible for everything from flawless finances to identifying the next evening of team shenanigans. Outside of work she loves to play hockey with her local team and take part in pretty much any sporty adventure. Ask her about Crystal Maze!

1375915234_linkedin_circle_colorHolly Penny

Senior Account Executive

Holly is our newest addition to the team. She fields all participant enquiries, making sure people know the when, the where and the how so that they can be best prepared for their event. She’s incredibly bright and bubbly and makes a particularly delicious banoffee pie!

1375915234_linkedin_circle_colorIzzie Sully

Marketing Executive

Izzie started with Threshold Sports in a graduate role and we just couldn’t bear to part with her so decided to keep her on permanently. If you’ve ever met Izzie you’ll know why. She’s hard working and her enthusiasm is not only palpable but it is infectious (assets she uses to encourage us to do our daily exercises). She won Best Threshold Newcomer 2015 and we can’t wait to see what she’s capable of in the coming years.

1375915234_linkedin_circle_colorDanielle Shrosbree

Event Executive – Threshold Events (Participant Comms)

Danielle (or Danni, as well call her) is one of our youngest and brightest Thresholdian stars. Danni used to be a full time rower and has now taken her sports knowhow to support our participants in their sporting endeavours. She enjoys banana cake and coffee of all varieties!

1375915234_linkedin_circle_colorCharlotte Boadle

Event Executive – Operations

A dab hand at all things logistics, Charlotte keeps the cogs turning to ensure that everything is organised on time for our events. She’s always out and about, from skiing to hockey to a weekend city adventure.  Her energy is endless, which is amazing considering she doesn’t like coffee!