An agency is only as good as the people behind it, and we are as proud of our team as we are of our work
We continually try to get more out of ourselves and between us we have delivered award winning marketing campaigns, managed some of the world’s biggest brands, cycled continents and summited mountains. Unlike some event agencies, we don’t just hire good sports people and hope they will be good at events. We hire the best talent we can to ensure our client work and events are the best out there. It just so happens that we all like to bundle around outdoors too.
Client Servicing Director
Penny’s own drive and enthusiasm sets the benchmark for her client servicing team. Although she’d never tell you, she used to represent GB with an oar and she is one of those rare people who combines huge ambition with support and nurture for all those around her.
Event Development Director
Cassie has events experience in bundles – 16 years of it to be exact. She brought our flagship event Deloitte RAB to life and she also has an impressive list of client events under her belt. When not working she’s most likely to be found baking exceedingly good cakes for friends.
Head of Operations
Tariq heads up our Logistics team with a seriously impressive portfolio of clients. His background prior to Threshold had him leading expeditions and overland adventures across five continents and he has organised some of the UK’S largest and toughest endurance events. When not working he’s most likely to be found at home playing with his young son.
Event Director – Client Events
Louise has joined us as the Events Director for Client Events. She comes with a wealth of knowledge of sporting events in the charity sector. In her spare time Louise likes to keep fit, compete in the muddiest events and discover new amazing parts of the world.
Dunks has been there for many of Threshold’s greatest moments such as when John Bishop and Davina were pushed to their limits for Sport Relief. Ideal weekend? Getting stuck into rugby with drinks and mates. You’d never guess she has 3 brothers!
Kirstin has joined us as Events Manager in our Operations Team delivering our award-winning Threshold Events. She comes with a background in sporting events in the charity sector, a drive to get things done and a love of the outdoors. Outside of work, Kirstin enjoys getting out and about on her bike, escaping to the countryside and has a love of food and cooking.
Senior Sales Operations Manager
Carolina (or Lina, as we call her) is responsible for the onboarding of our corporate teams and sponsors. She’s also our primary bringer of all things Swedish, from Abba to The Hives, no Swedish treat has been left unturned since Lina joined the team. Lina is a die-hard cyclist, having cycled in our Deloitte Ride Across Britain event herself, so knows the trials and tribulations our teams will endure on our challenging events!
Caitlin is the face of Threshold for many people. She makes every participant feel like a true Olympic champion. This may be because she spends a lot of time hanging out with actual Olympic champions working on the BP account. Well known for her sassy office style and bringing out the youth of everyone on a Threshold evening out.
Account Manager – Client Events
You’ll meet Pip within the client servicing team, looking after our most prized client roster. An imaginative flare and energetic spirit, she takes this onto the netball court or invests in supporting her beloved Leicester Tigers. Never without a tuneful song to serenade the office, we are wondering why we ever invested in communal speakers!
Sales & Charity Manager
Will is responsible for establishing all new charity partnerships, and seeking corporate teams for our challenges. Outside of work he is a keen footballer and skier, has a passion for literature and is often found at White Hart Lane. He’s also very talented on the dance floor.
Michelle is the oil that makes the Threshold machine run smoothly. She’s responsible for everything from flawless finances to identifying the next evening of team shenanigans. Outside of work she loves to play hockey with her local team and take part in pretty much any sporty adventure. Ask her about Crystal Maze!
Senior Account Executive
Holly is our newest addition to the team. She fields all participant enquiries, making sure people know the when, the where and the how so that they can be best prepared for their event. She’s incredibly bright and bubbly and makes a particularly delicious banoffee pie!
Izzie started with Threshold Sports in a graduate role and we just couldn’t bear to part with her so decided to keep her on permanently. If you’ve ever met Izzie you’ll know why. She’s hard working and her enthusiasm is not only palpable but it is infectious (assets she uses to encourage us to do our daily exercises). She won Best Threshold Newcomer 2015 and we can’t wait to see what she’s capable of in the coming years.
Event Executive – Threshold Events (Participant Comms)
Danielle (or Danni, as well call her) is one of our youngest and brightest Thresholdian stars. Danni used to be a full time rower and has now taken her sports knowhow to support our participants in their sporting endeavours. She enjoys banana cake and coffee of all varieties!
Event Executive – Operations
A dab hand at all things logistics, Charlotte keeps the cogs turning to ensure that everything is organised on time for our events. She’s always out and about, from skiing to hockey to a weekend city adventure. Her energy is endless, which is amazing considering she doesn’t like coffee!