We believe More Is In You

Our purpose is to help people realise their potential through world-class events.

We create and deliver breathtaking challenges for the public, corporate and charity sector. Whether it’s walking 5km, cycling the length of the UK or summiting Kilimanjaro – we’re all about discovering where More Is In You.

Our events have the power to make a difference, with measurable impact on employee engagement and health and wellbeing. Providing this platform and raising millions for charity makes it the best job in the world.


Guiding companies

Showing you how to fulfil your potential as responsible businesses.

  • Employee & client engagement
  • Fundraising & CSR
  • Health & Wellbeing

Supporting charities

Enabling you to maximise your fundraising and supporter engagement.

  • Partner with us on Threshold events
  • Develop your own bespoke event
  • Gain insights into the events sector

Empowering individuals

Supporting you to go beyond what you feel is possible.

  • Endure24
  • Threshold Trail Series
  • Babble Ride Across Britain

Inspiring our team

Providing the platform to be the best versions of yourselves.

  • We like to keep healthy
  • We like to be social
  • We like to keep learning
Companies we've worked with
Charities we've worked with