The Charity Hub

This page contains all of the information you may need to promote our events, drive recruitment and maximise fundraising!

If you would like any further information, please don’t hesitate to get in touch.

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WHY DO CHARITIES PARTNER WITH US?

Our Fundraising Achievements

2023 was a brilliant year for charities taking part in our Threshold Events!

  • +£730,600k fundraised in total across Trails & Endure (RAB did not take place in 2023
  • Average fundraising per participant across the events in 2023 – £2,240.
  • Endure24 – Average £765 per participant (6% growth)
  • Trails – £1,154 per participant (6% growth)
  • Donations made – over 22,000
  • Total number of charities we worked with in 2023 – 108

2024 is already looking like a brilliant year for our charities:

  • More charity Participants than last year on every Threshold Event!
  • We opened up Endure24 to participating charities – meaning even more charity involvement and fundraising opportunity
  • RAB is taking place after a year off!
  • As of March 1st 2024, fundraising for Threshold Sports Events is at £175k! (including Gift Aid)

 

Gold Charity Information

Interested in Gold Charity Packages?

Check out how to maximise your fundraising & spread the word of your charity further.

What our current Gold Charities think of us!

  • ‘We are proud to be a Gold Charity Partner of Threshold Sports as they offer something different in our portfolio in a growing market of trail running.  We receive outstanding support from Threshold team who are friendly, organised and always available to support throughout the event journey. ‘ – Alzheimer’s Research UK.
  • ‘We’ve been a charity partner with Threshold for many years. They’re a friendly, supportive and professional organisation. Because of Threshold our riders are set to have an amazing and seamless experience as they take on this incredible challenge’ – Prostate Cancer UK.

Participating Charity Information

If you’re looking for a low risk, entry level way to get involved with our events and haven’t already registered as a Participating Charity, find out more about our Participating Charity packages & register by completing the forms below:

Contact Us

If you have any questions, want any more information or are interested in becoming a Participating or Gold charity, please do not hesitate to get in touch!

 

INFORMATION FOR YOU AND YOUR PARTICIPANTS

Event Websites

Make sure to check out the events & share the website for further info with your participants!

Participant Platforms

The Participant Hubs contain lots of information and FAQ’s of participants, so they are super helpful if participants come to you with any questions.

Remember, if you can’t answer any questions, our Charities Team are always happy to help!

Fundraising Deadlines for Participants

We understand the fundraising deadline dates and event dates can get confusing! So please check out the information needed in one easy document –

Invoicing & Deadlines for Charities

Our invoicing dates coincide with the participant fundraising deadlines, so you’re always only paying for participants that you have confirmed have hit their targets. To find all invoicing dates & deadlines for all events in one place, check out the document below:

Gold Charity Invoicing Information & Costs

Participating Charity Invoicing Information & Costs

Launch Details

Each year, the peak period of recruitment is when the events are initially launched, as part of this we advise all Gold & Participating Charities to be registered on the event ahead of time. Here are the dates to keep in mind:

Endure24 Reading, 27th – 8th June 2025

  • 24th May 2024: Event dates announced
  • 29th May 2024: Gold Charity entry open with exclusive charity window
  • 5th June 2024: General entries open for Teams places AND Ballot for solo entries
  • 5th June 2024: Charity places continue to stay open, with Solo places only available immediately only via Gold charity entry 
  • 7th July 2024: Solo ballot closes AND Participating Charity entries open

Race to the King, 21st June 2025

  • 30th May 2024: Event dates announced
  • 6th June: Gold Charity entry open, with exclusive charity window
  • 13th June 2024: General entry opens AND Participating Charity entries open

Endure24 Leeds, 28th – 29th June 2025

  • 24th May 2024: Event dates announced
  • 29th May 2024: Gold Charity entry open, with exclusive charity window
  • 5th June 2024: General entries open for teams AND Ballot for Solo general entries
  • 5th June 2024: Charity places continue to stay open, with Solo places only available immediately only via Gold charity entry
  • 7th July 2024: Solo ballot closes AND Participating Charity entries open

Race to the Stones, 12th – 13th July 2025

  • 30th May 2024: Event dates announced
  • 6th June 2024: Gold Charity entry open, with exclusive charity window
  • 13th June 2024: General entry tickets open for weekend / 50km entries AND Ballot for 100km Non Stop general entries
  • 14th June 2024: Charity places continue to stay open, with Non Stop places only available immediately only via Gold charity entry
  • 21st July 2024: Non Stop Ballot closes AND Participating Charity entries open

 

Our Event Demographics

Want to see the demographics for who has taken part in our events in the past? Take a look at the information below from 2023

2024 data will be available once the event season is over.

Information for your Website

Key Information, Event Dates & Launch Info

Advertising the events on your website is a brilliant way to drive recruitment, and we want to make this as easy as possible for you!

Please see below the key information and dates for each event

Brand Guidelines

To avoid any confusion regarding our branding, please see our Brand Guidelines to help you advertise each event! Let us know if you have any questions.

Event Logos

Each of our logos is available in monochrome black or white, as well as a few colour variations. Please consult our Brand Guidelines and a member of the team, if required, when using our logos in your marketing materials.

Endure24

Threshold Trail Series

Babble Ride Across Britain

Social Media and Imagery

Engaging with your audience via social media is a great way to increase engagement and drive recruitment. We also recommend highlighting participants and their stories on why they are fundraising for your charity.

We have great photos from all our events, as well as scenery images which you are more than welcome to use, alternatively, you could use some photos of your own of participants in your charity merch!

Fundraising

We want participants to have a wonderful time whilst fundraising as much as possible for their amazing charities. With our partner JustGiving, we have some tips to help participants maximise their fundraising page and smash their targets for the events.

Fundraising Tips

Here are some tips from Threshold Sports and JustGiving, with the help of some of our previous participants, on how fundraising can be maximised ahead of, during and after the event.

On here, you can also find the links to set up a page for each specific event.

JustGiving Help

Unfortunately, Threshold Sports can not make any changes to a participants JustGiving fundraising page, if you have a participant struggling with their page, we recommend using JustGiving’s help page and/or contacting the team at Just Giving who will be able to assist.

JustGiving Fundraising Guide

Take a look at JustGiving’s Fundraising Guide for even more support on maximising fundraising and some statistics of what has worked well in the past.

Corporate Teams

Corporate Teams are a great way to grow your fundraising engine.

We can help you reach and work with Corporate Teams as seamlessly as possible, providing bespoke participant communications, tailored packages with additional extras, and even delivering presentations to promote the event!

Please get in touch to find out more.

Environment and Sustainability

At Threshold Sports, we are aware our participants share our love for the outdoors. Therefore, we want to make sure we are doing our bit to take care of our environment, due to the nature of our events.

Missed Content

Newsletters

We send out newsletters every month, but we have charities sign up with us throughout the whole year, and we don’t want anybody to miss out! So please see below any newsletters you may have missed!

Meet the Team

We have a dedicated Charities Team here at Threshold, to ensure your needs are met and your incredible fundraisers are fully integrated into our wider operations.

Hayley

Hayley has recently joined the Partnership’s team here at Threshold after 7 years working in the charity sector, including Marie Curie, Breast Cancer Care and Breast Cancer Now. Looking after our Title Sponsors, and the partnerships team, Hayley has loved seeing so many familiar faces across our Charity Partners already and looks forward to welcoming more charities so that Threshold can help charities make a big impact for the vital services our charities provide.

Georgia

Working with Hayley in the Partnerships team, Georgia started out her life at Threshold looking after our sponsors & participating charities before becoming Charities Manager! She feels it is a real privileged to work with so many amazing charities each year, and loves looking after our Gold Charities providing 1-2-1 support. Her favourite experience each year is seeing the charities out on the events cheering & growing number of charity participants crossing the start line!

Companies we've worked with
Charities we've worked with